Ethics: Ethics is concerned with how we should live our lives. It focuses on questions about what is right or wrong, fair or unfair, caring or uncaring, good or bad, responsible or irresponsible, and the like.
PR professionals have the burden of making ethical decisions that satisfy:
Why Identifying Ethical Standards is Hard There are two fundamental problems in identifying the ethical standards we are to follow: 1. On what do we base our ethical standards? 2. How do those standards get applied to specific situations we face? If our ethics are not based on feelings, religion, law, accepted social practice, or science, what are they based on? Many philosophers and ethicists have helped us answer this critical question. They have suggested at least two different sources of ethical standards: Philosophical Foundations of Ethics 1. Consequence-based ethics — Jeremy Bentham and John Stuart Mill
PROBLEMS:
2. Non-consequentialist — Immanuel Kant, Philosopher
It is helpful to identify what ethics is NOT:
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