This course introduces the student to the practice of Public Relations. The entire scope of the field will be examined with emphasis placed upon areas of specialization, media relations, and simultaneous multi-public workings.
It will provide an overview of the major disciplines in the field of Public Relations, bridging real-world practice with communication theory. This course will help communication students understand how companies and organization handle communication in securing their stakeholders’ support. By the end of the course the student should be able to understand the principles, trends and processes involved in a public relations program and define the publics, tools and methods currently in use in public relations
The lectures and class discussions will evolve on communication theory, real practices, up-to-date resources, and case studies that will give students a more appropriate exposure on the field of Corporate Communication & Public Relations. This will help them be more advanced in practicing the craft and become more knowledgeable about PR. In this approach, students will be able to address communication problems and opportunities in a thoughtful, analytical, systematic and practical way that will allow them to become excellent Public Relations & Corporate Communication professionals.
It will provide an overview of the major disciplines in the field of Public Relations, bridging real-world practice with communication theory. This course will help communication students understand how companies and organization handle communication in securing their stakeholders’ support. By the end of the course the student should be able to understand the principles, trends and processes involved in a public relations program and define the publics, tools and methods currently in use in public relations
The lectures and class discussions will evolve on communication theory, real practices, up-to-date resources, and case studies that will give students a more appropriate exposure on the field of Corporate Communication & Public Relations. This will help them be more advanced in practicing the craft and become more knowledgeable about PR. In this approach, students will be able to address communication problems and opportunities in a thoughtful, analytical, systematic and practical way that will allow them to become excellent Public Relations & Corporate Communication professionals.