Individual Case Study
Follow this format for your individual case study presentation:
Sample case study: 1drv.ms/b/s!AiaLRyDMMbHTgahAIHDqnXpcjVku9g
- What was the problem faced by the company/celebrity?
- What was the effect of the problem on the company/celebrity?
- What were the challenges faced by the company/celebrity because of the problem?
- What steps did the company/celebrity take in order to address the problem (strategies implemented)?
- What were the results of the campaign/response of the company/celebrity?
- Personal critique. ANSWER the following:
- Do you think the solution/response could have been improved? If not, state why you think the response given was the best solution.
- What suggestions can you give to improve the response/solution?
- What do you think the company/celebrity should have done to prevent the problem from happening in the first place?
Sample case study: 1drv.ms/b/s!AiaLRyDMMbHTgahAIHDqnXpcjVku9g
Pair Case Study
Research the ways in which the process of Public Relations is applied in major areas of practice.
Look for award winning campaigns (ex. Anvil Awards) and present a case study regarding the campaign. Make sure to include the following:
Sample case studies:
Amira, Dayson - Red Tomato Campaign
Dove Real Beauty Campaign
Look for award winning campaigns (ex. Anvil Awards) and present a case study regarding the campaign. Make sure to include the following:
- Situational Analysis
- Objectives
- Goals
- Research (Primary)
- Target Market
- Planning (Strategies and Tactics)
- Execution
- Evaluation
Sample case studies:
Amira, Dayson - Red Tomato Campaign
Dove Real Beauty Campaign
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