Collect materials from your admissions office about your school. Bring all advertising and PR materials you can get about your school next meeting.
Analyze them for message statements about the school. Are different appeals addressed to first-year students, transfers, graduate students, older-than-average students? What are these appeals?
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This is just an option. If you're having a difficult time with your topic, you may present about News Writing/Releases and Information Kits. Below is the link to some of the materials, you can also supplement it with references from the library, look for PR writing books.
Note: Some of the pictures in the book are missing, I have no idea why. :-( https://www.dropbox.com/sh/1ftmt07wg2lgngx/AAD9-haWUXV_xjPqxWUe0L_xa?dl=0 I've decided to give you additional work to increase your chances of getting an acceptable grade in class.
Your group's presentation will be graded based on the following (25 points each):
Allotted time for each presentation (set-up etc) and the class activity you'll give is 1 hour. Hi Girls,
Sharing to you two articles on identity, ethics, and reputation that might help you prepare for the campaign. Link: https://www.dropbox.com/sh/38yjlhth82nth0y/AACntXd4iw4fCPjzAfKyxVWqa Hi Girls,
Important Dates:
Look for TWO companies, ONE LOCAL and ONE INTERNATIONAL, that are facing or faced an ethical issue. It should tackle a "real world" Public Relations ethical issue or problem. Answer the following questions:
This will be presented by each group next week, so make sure you have a Powerpoint/Keynote presentation ready. To ensure that there's no duplication of companies/cases, please click the "add comment" button below then input your group number and the companies you have chosen. Individual work:
Collect at least five display or classified public relations job advertisements from Web sites. Print and bring them to class. Ex. job ads in http://ph.jobsdb.com/ |
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